Monday, September 30, 2019

Eastern religion Essay

Transcendentalism denotes an abstract thought composed of several layers of meaning. The Oxford Companion to Philosophy states, â€Å"Transcendentalism is belief in the existence of things that transcend sense-experience, or more reflectively, belief in the possibility of transcendent metaphysics† (pp-878).   In the religious sense, it can be defined as the quest for reality through spiritual intuition and/or those qualities unique to the creator of all natural things (God). There are many transcendental traits of available in the Upanishads, the Vedas, the Gita and remarkable contribution of great persons like Maharishi ji, Chaitanya Mahaprabhu.   Lord Krishna reveals transcendental knowledge in Bhagwat Gita as under. Transcendental knowledge – the spiritual knowledge of the soul, of God, and of their relationship is both purifying and liberating. Such knowledge is the fruit of selfless devotional action (karma-yoga) (Bhagawat Gita, chapter 13 to 15). 1) Lord Chaitanya instructed the mass of people in the Sankhya philosophy of acintya-bhedabheda-tattva, which maintains that the Supreme Lord is simultaneously one with and different from His creation. Lord Chaitanya taught this philosophy through the chanting of the holy name of the Lord. He taught that the holy name of the Lord is the sound incarnation of the Lord and that since he Lord is the absolute whole, there is no difference between His holy name and His transcendental form. Thus by chanting the holy name of the Lord one can directly associate with the Supreme Lord by sound vibration. As one practices this sound vibration, he passes through three stages of development: the offensive stage, the clearing stage and the transcendental stage. In the offensive stage one may desire all kinds of material happiness, but in the second stage one becomes clear of all material contamination. When one is situated on the transcendental stage, he attains the most coveted position – the stage of loving God. Lord Chaitanya taught that this is the highest stage of perfection for human beings. 2) Maharishiji contributed a great Transdental meditation tequenique. The Transcendental Meditation (TM) technique is a simple, natural, effortless procedure whereby the mind easily and naturally arrives at the source of thought, the settled state of the mind — Transcendental Consciousness — pure consciousness, self-referral consciousness, which is the source of all creative processes. Transcendental meditation technique, the individual’s awareness settles down and experiences a unique state of restful alertness. As the body becomes deeply relaxed, the mind transcends all mental activity to experience the simplest form of awareness, Transcendental Consciousness, where consciousness is open to itself. This is the self-referral state of consciousness. The experience of Transcendental Consciousness develops the individual’s latent creative potential while dissolving accumulated stress and fatigue through the deep rest gained during the practice. Reference: Bhagawat Gita; Chapter 13 – 15 Gyan; Maharishi Sanwatsar-51; 2006

Sunday, September 29, 2019

Consumer Behavior Ritz

Ritz already had a major presence In the cracker aisle, but to sell this new product being old as a chip, they had to decide If they should move their product amongst other direct chip competitors. The salty snack part of the store contains mainly all the chips products, nuts etc. But as mentioned in the video, it is difficult to put just a single product in a section of a store where Ritz did not already have a presence. So keeping it next to the crackers ensured they would bring a strong presence in supporting their new product, as well as making it packaged in a bag rather than a box to represent a different product. ) How did language affect the marketing of the new Ritz Chip? The new Ritz Chip language affected marketing because they had to make sure the characteristics of the new product would attain the qualities of a chip and the flavor of Ritz. Therefore, the packaging and product had to communicate the product effectively to consumers what Ritz was trying to sell. The big b old words on the bag was also another way to communicate the intentions of their new product extension. 5) Do you feel it was a wise decision for Ritz Chips to be in placed in the cracker aisle rather than in the salty snack aisle of the grocery store with the other chips?Explain. Yes, people tend to overlook brands that have a few items taking up little bit of shelf space. It hints that the product does not sell well or doesn't have many varieties to offer. The competitors like Lays, Gunship, etc. Take whole sections of space in the aisle and dominate all the other brands that have a handful of products, which usually are overlooked by consumers when they are shopping. Not to mention seeing the word RITZ on a bag that is boxy next to Lays potato chips will make the person think, â€Å"l don't want crackers.However, if I am In the cracker aisle and see their toasted chips next to crackers, the product will look more chip-Like In comparison. 6) Discuss the differences that exist bet ween the cracker Image and the chip Image as It relates to brand extension. How does this affect a product's marketing strategy? Crackers towards older people; tend to be bland in flavor, eaten with soup when it gets cold, consumed when one is sick, etc. While chips are more youthful, kids are always shown in commercials eating them as well as more active adults; associated with mummer, more flavor, have a bigger variety and the list goes on.So in essence, chips are more fun, youthful, flavor, while Ritz crackers are associated with old people, cold weather, eaten when sick or with soup, basically not the most fun feel- good item one can purchase. The marketing strategy would have to use the brand power and reliability of Ritz, but offer a different younger, flavor product showing it's a product that is capturing the qualities of chips besides Just the taste and texture, but the illusion surrounding it.

Saturday, September 28, 2019

A Career Management Reflective Report

A Career Management Reflective Report The so-called career management, refers to the professional staff behaviors’ guideline that a organization for its employees. Career management is engaged in improve the staff’s career efficiency so that the organization long-term development can be guaranteed. From organizational perspective, career management including the plans, instructions and control for employee’s occupations demands the effective organic integration of organizational perspectives personal development (Gerald, 2009). Through participating in university career programs and summarizing the career management workbook, I make the following analyses on career management which are my reflection outcomes. When the job-seekers come to become formal employees of a company, the company should help them formulate and implement the employees’ career plans with a receptive attitude towards their coming. Career management as a course of organizing staff conducts can be understood from three aspe cts: Firstly, career management brings career development plans to its employees and is different from the career plans made by staff themselves. Career management is based on the consideration of the perspective of the organization. It regards staff as special fixed and value-added capital through continual exploiting and investing. Career management embodies characteristics of guidance and utilitarian since it aims at seeking organization sustainable development through staff’s efforts. Secondly, career management needs to meet both the individual needs and organizational needs. Only by fully understanding of the staff’s career development needs, companies can be able to formulate corresponding policies and measures for helping staff find their own right answers and provide them appropriate opportunities. Similarly, only through meeting the occupational needs of the employees, the organization can be able to meet its own internal value-added needs of human resources. One hand, the improvement of staff’s professional skills can enhance the overall quality level of human resource; the other hand, career management can bring effective and positive incentives to the organizational staff whose career direction is consistent with the organizational development direction, and reserve human resource of high level executives or technicians. Improve overall organizational competitiveness and reserve effective human resource is essential to a company’s development. The energetic and financial investment on career management is can be regarded the long term investment to achieve the goal above. Organizational needs are the dynamic source of career management; if the organizational needs cannot be satisfied, the career management will lose its motivation source and then get terminated. The career management of staffs is the basis of career management and if the basic career needs of staffs cannot be satisfied then the overall career management activities will fail. Thirdly, the range of career management is broad and involves a lot of topics. It can be said that all the activities which are helpful for staff’s career development should be listed in the scope of career management, shown as follows: For individual employees, such as various types of training, development consulting, counseling, work-family ties, lectures, and the facilities that are for strengthening staffs’ skills and improving their academic qualifications, etc. For the organization’s various personnel policies and measures, such as standardized career appraisal system, establishment and implementation of effective internal promotion system, labor protection and social security system, and so on.

Friday, September 27, 2019

Critical writing skill Essay Example | Topics and Well Written Essays - 1250 words

Critical writing skill - Essay Example It is critical for organizations to monitor workplace relationships because they affect teamwork, worker motivation, employee retention, and worker productivity. Improving work relationships involves several actions. According to Long (2014), developing a positive mindsets and avoiding unenthusiastic thoughts and criticisms enable employees to create rapport with other organizational publics. Positive attitudes enable people to appreciate each other’s thoughts and points of view without unnecessary criticisms. Additionally, positive attitudes also enable workers to avoid being too judgmental, which may lead to strained relationships. During discussions, work relationships can further be boosted by avoiding jumping into invalid conclusions. This can be achieved through gathering as much information as possible in order to objectively respond to discussions. Zeidner, Matthews & Roberts (2009) posit that reacting defensively to situations without having all the information concerning the issue in question can lead to widespread misunderstandings. Giving false information when handling issues exposes workers to dangerous conflicts; this c an cause hatred and destroy harmony in the organization. Cultural and behavioural diversities constitute the best approaches for maintaining positive workplace relationships. Cultural diversity refers to the situation where different cultures respect each other’s customs, beliefs and opinions. Modern workplaces are characterized by widespread communication between people, regions, and countries. Good workplace relationships are determined by the extent to which organizational publics have embraced cultural diversity. Being diverse enables people to respect each other’s point of view, ensuring respect and appreciation of other people’s ways of doing things (Zeidner, Matthews & Roberts, 2009). Behavioural diversity also enables people to appreciate other people’s

Thursday, September 26, 2019

I will upload the artical Essay Example | Topics and Well Written Essays - 2500 words

I will upload the artical - Essay Example On the other hand, MM-GBSA is normally used in the computation of the free binding energy differences between the bound and the unbound states of solvated molecules. This paper seeks to critically discuss the MM-GB (PB) SA methods and their potential applications There are a number of alternative and competing methods to MM-GB (PB) some of which include free energy perturbation (FEP), multi-state Bennett acceptance ratio (MBAR) and thermodynamic integration (TI) among others [1]. Many people use these alternative methods due to their computational accuracy. However, compared to the other methods, MM-GBSA and MM-PBSA methods are more computationally efficient molecular modeling algorithms that are potentially quite useful in drug design particularly with regard to ranking drug binding affinity. Drug binding affinity ranking is critically important in computer aided drug design where it is normally used to facilitate the efficiency and accuracy of the routine identification of the possible candidates. This is particularly critical during the early stage stages of drug discovery [1]. Generally, Implicit solvents addresses the problem by representing solvent as a continuous medium as opposed to individual â€Å"explicit† solvent molecules in order to estimate free energy of solute-solvent interactions in structural and chemical processes some of which often include folding and conformational transitions of proteins. This can significantly help in the estimation of the contribution of each residue to the overall protein-ligand/protein binding; thereby helping in the identification of mutations that can potentially enhance the binding affinities of the protein complex. A number of previous researches have explored the potential reliability of using MM-GB(PB)SA in estimating ligand binding affinities of a series of structurally diverse inhibitors. On the other hand,

Should college athletes be paid Research Paper Example | Topics and Well Written Essays - 2500 words

Should college athletes be paid - Research Paper Example The paper tells that since a long time, college athletes have been working with their hearts and souls day after day and year after year for the appreciation and name of their universities. The athletes are bringing huge money in their universities by their outstanding performances, television contracts and other deals. People, who are intrinsically motivated, possess the love for their work and they do not depend on any extrinsic reward for showing good performance. One can easily put athletes in this category. However, taking wrong advantage of this intrinsic motivation is common in most of the universities and colleges in the world. The people running these universities assume that provision of education in exchange of their phenomenal performance in sports is enough but this scholarship is not enough for those who give up their freedom and blood for a one-hour game. Apart from scholarship, they get nothing for their perseverance and struggle. If one goes in depth of this issue, o ne comes to know that athletes are responsible for running a huge business for the colleges and universities. Athletes play the same role for colleges as employees for organizations. One would hardly find any organization, which pays nothing to its employees who bring in a lot of business. Many people argue that it is more than enough if they get scholarship in exchange of their games and practice but the question arises, that can they survive on the scholarship money wholly. Scholarship money includes their college fee, tuition fee, and cost of books but what would they do for their food, entertainment, phone bills, laundry, and many other activities. Had they not been playing for the colleges they would do part time jobs and earn their livings but athletes require a huge time for practice without which they cannot give good performance and get scholarship from college. Scholarship is not just enough for what they give to their colleges. This is causing many athletes leave their co lleges without completing their education and getting into professional sports. Many colleges give bonuses to its teachers and scholars out of the money, which actually comes in because of undying energy and struggle of college athletes. Chris Weber is one of the athletes of University of Michigan; he had to struggle for money to watch a movie on the other hand the university bookshop was selling his uniform jersey for $50. College athlete must receive some sort of payment from the colleges they join or from the NCAA itself. Colleges should treat athletes as humans as they treat every other student. By not considering them the major reason of earning money and refusing to pay, the NCAA and its executives want the athletes to live a life which normal human beings cannot live. Normal humans want return of their efforts and NCCA is not giving this return. Some or other way NCCA itself is putting the college athletes at a disadvantage to not finish their college education and ruin their careers. Many people say that system is fine the way it is and there is no need of paying college athletes but they would understand the scenario only if they were at the place of these unfortunate athletes. One of the clearest examples of exploitation of college athletes is that of NCCA, which signed a contract of one billion dollar with CBS giving them right to broadcast all NCCA basketball tournament games played by their college athletes. Moreover, â€Å"NCAA has a multimillion-dollar yearly budget and it earns over $20,000,000 a year in television contracts† Murphy and Pace, n.p.). Concerning this, Hunter R. Rawlings III, president of the University of

Wednesday, September 25, 2019

Microeconomy Assignment Example | Topics and Well Written Essays - 250 words

Microeconomy - Assignment Example In any market, it is obvious that the price of a commodity influences the demand. In the coffee market, other factors other than price do play a significant role in making a shift in coffee demand. They include Prices of other goods- this is the price individuals are willing to pay for the substitutes. Of the coffee price is higher compared to other products then the consumers will opt to purchase the substitutes There are two basic reasons put forth to explain the behavior of supply chain curve. As the production of goods is expanded, the consumers first turn to the resources and people whose opportunities costs of producing the good are lowest and only then to those whose opportunity costs are high. When the commodity price is high, the more likely the resources are relatively less efficient at producing the commodity. Secondly, it has been observed that the cost of good production rises as more of the good is produced hence the supply curve moving upward (Evans and Honkapohja 421). Much like the demand of coffee, its supply can be influenced by several shift factors of supply, which are the forces other than price that affects the quantity of the product to be supplied. When the global demand for coffee is high, its supply is good. In any way, when its demand declines in the global market then there is an automatic shift of its supply overall. Other factors include changes in technology meaning more production of the product. Changes in the price of raw materials or input resources, taxes and subsidies that are levied on the production meaning that the company can produce more of the product at cheaper costs also leads to curve

Tuesday, September 24, 2019

BBusiness studies - Economics Essay Example | Topics and Well Written Essays - 1500 words

BBusiness studies - Economics - Essay Example Sloman (2006) has explained that demand is limitless and is related to wants. Moreover, if goods and services were free, people would simply demand whatever they wanted. Supply on the other hand has limits. It is related to the resources available to the firms (Sloman, 2006, p.5). Growth, inflation, unemployment, GDP etc are some of the areas in which microeconomics is mostly interested in. This paper mainly focus on Gross Domestic Product (GDP) and its effects on a country’s economic growth and personal wellbeing. Mankiw & Taylor (2006) have mentioned that GDP is a measure of total income of a nation (Mankiw & Taylor 2006, p.464).They also pointed out that GDP is the total market value of all final goods and services produced within a country in a given period of time (Mankiw & Taylor 2006, p.466). It is calculated based on the total consumer investment and government spending, plus the value of exports, minus the value of imports (GDP, n. d). The following formula can be used to calculate the GDP of a country in given financial year. From the above equation it is clear that when the import increases the GDP decreases whereas when the consumer spending, investment made by industries, and governmental spending increases, the GDP also increases. The current recession (Recession is a phenomenon in which the output in the economy declines or the growth becomes negative (Sloman, 2006, p.6)), has forced people to think twice before lavishly spending their moneys. Westerners who normally spend more than what they earn has already started to save some money for the future after visualizing the negative impacts of recession. But from the above formula it is evident that too much saving can drastically affect the GDP. GDP is a measure of standard of living in a country even though many economic Gurus have different opinions. The GDP performances of United State in the recent years can be

Monday, September 23, 2019

Multi-professional working Essay Example | Topics and Well Written Essays - 1500 words

Multi-professional working - Essay Example The nations which have paid attention in this issue and taken necessary steps to improve the child and mother health, have achieved drop in new born mortality rates (WHO, 2005). In the cycle of life an individual depends upon the availability of health care professionals not only to save the life but also to improve the physical and mental conditions of the human beings particularly (International Federation of Gynecology & Obstetrics). When taken in the context of mother child care systems these professions range from nurses to experts. They have majorly focused upon the availability of multi professional experts at the time of delivery at the hospitals (Simpson et al, 2006; Mann and Pratt, 2006; Nielsen et al, 2007; Williams 2008). These professionals majorly are nurses, midwives, physicians, obstetricians, neonatologists, anesthesiologists (Physician trained in anesthesia) (ABA, 2009) and pharmacists and the pediatricians who can examine the child right after birth for any kind of disease or life threatening condition (International Federation of Gynecology & Obstetrics). The approach to females with assumed preterm labor has altered slightly in the past 3 decades. The main element to that method is the slowdown of complete inhibition of contractions (Simhan, 2007; Caritis,et al, 1979) but to use such methods only professional team could work. Health care professionals and managers require a very strong and integrated system of care at both the local and the national level (Princeton University, 2007). These are particular in case of deliveries and C-sections. If the system of this multi professionalism is integrated at the hospitals at every level particularly in the gynecological departments millions of deaths and disabilities can be avoided as complications in the delivery can cause severe mental or physical retardations (Lane, 1987; Stockham and Alice, 1891) The major issue in his view point is also the lack of experience during the critical conditions a nd non availability of multi professionals at the time of need particularly in critical or unexpected conditions like C-sections (Ramondt, 1990). The midwifery in separate is not recommended but when the midwives join the complete health care professional team they should be given the status of a special professional (Golden, 2002; Bailey, 1998). This should be taken into account by the fact that they provide quality care and support to the mother during the child bearing and right after birth. This helps the mother to establish a loveable and comfortable relationship with the baby right after birth. They also help the mother to feed the baby immediately after birth which is a difficult task as the new born is a bit tricky to feed (Harper, 2006). To explain all these facts in detail and to establish the importance of multi professionalism in the field of gynecological departments with particular reference to the child delivery case, a special clinical case is discussed below. Case S tudy In this case study we will see the inter relationship of various people and professionals in the child birth procedure. The scenario in the case is that pregnant women with gravid 1 plus 0 primp arrived into the hospital. This means that the woman was having her first pregnancy or she had been pregnant before but had not given birth i.e. she might have had an abortion or miscarriage

Saturday, September 21, 2019

Sociological Imagination Essay Example for Free

Sociological Imagination Essay The study of the social world in addition to sociological imagination contests the individualistic and naturalistic approach to the analysis of social forces that mould human behaviour in contemporary society. The interrelated social concepts that influence human behaviour challenge both explanations through suggested theories, empirical investigation and critical analysis hence, illustrate difference in perception. A direct interpretation of sociology, as defined by the writers of the text, ËÅ"Sociology: Themes and Perspectives is,  ¦Ã‹Å" the study of society. (R. Van Krieken, P. Smith, D. Habibis, K. McDonald, M. Haralambos, M. Holborn 2000:05). The study reveals mixed assumptions and perspectives of the institutions of the social world and how it influences the development of social behaviour. It challenges ideas and factors outside an individual for the pattern of human behaviour, that is, an external view. (E.C. Cuff G.C.F. Payne 1979:09). Understanding the patterns of individuals and groups in society as a whole is accepted as a scientific venture. Thus, it engages in theoretical assumptions that are empirically tested via systematic methodology and critically analysed after research results are displayed. (A. Giddens 1997:12). Sociology can only act as a window, suggesting viewpoints that may assist in a greater understanding of society. It will never determine the ËÅ"truth as a concluding result. (E.C. Cuff G.C.F. Payne 1979:09). The distinctive characteristic of sociology is the concept of being able to think beyond what is logically obvious in a particular situation concerning an individual or a whole population. It also reflects the position of an individual within the barriers of a social institution within society. This concept is referred to as ËÅ"sociological imagination. Author of ËÅ"The Sociological Imagination: The Promise, C. Wright Mills, establishes the significance of ËÅ"personal troubles, stating that, ËÅ"Troubles occur within the character of an individual ¦they have to do with his self ¦a biographical entity ¦ a private matter: values cherished by an individual are felt by him to be threatened and ËÅ"public issues as, ËÅ"An issue, in  fact, often involves a crisis in institutional arrangements ¦ (C.R. Mills 1959:08-9). The exemplification of unemployment can be adapted to illustrate the framework of sociological imagination as a means of perspective. In the working field of a society, an individual is depicted as unemployed in contrast to the employed members of society. The individualistic situation is viewed as a ËÅ"personal trouble therefore theories based upon the character, skills and available opportunities of the individual are critically analysed and considered as possible explanations. Conversely, a group of individuals labelled as unemployed, are juxtaposed to the remaining employed members of the society. The circumstances are presented as a ËÅ"public issue and individualistic factors are no longer the case. The institutional arrangements of the society are contested critically, judging the social structure rather than examining each individual separately. Sociological imagination demonstrates the variation between the sociological perspective, that is, examining society as a whole, with the individualistic explanation of conforming to personal solutions contained by an individual. (C.R. Mills 1959:09, 2000:05-6). The naturalistic explanations of human behaviour, in terms of biology, suggest the theory, ËÅ"it is only human nature. (2000:06). The sociological perspective applies a critical approach, debating the idea of natural occurrences in the pattern of human behaviour. Social behaviour, perceived on sociological grounds, is acquired by the social force of culture, which is used as a theory against naturalistic or biological interpretation. The concept of culture generates the notion for change and permanence of societies in local, national to global contexts. It also refers to customs, beliefs, values, associated language and traditions that are learned and passed on from generation to generation of a particular community in society. A theoretical statement that is proposed and challenged by both explanations is the idea of ËÅ"parents loving their children. (2000:06). Naturally, parents express strong emotions towards their offspring as a result of biological structure. However, sociological perspective explores beyond the stated assumption and examines the issue on a cross-cultural basis. Empirical research submits the view of China and the involvement of illegal adoption schemes, the limited interaction between parents and  children of European backgrounds with regards to boarding schools and the contact of a nanny during most of the growing ages of a child. Sociological imagination supports the concept of culture as a means of determining the patterns of social behaviour of individuals in society. A key role that also plays a part in moulding human behaviour is the social force of socialisation. It is a process of interaction between individuals and groups of a society. The knowledge is shared, learned and transmitted within small groups and large systems. Socialisation is promoted throughout a mixture of agents where the process occurs. A naturalistic perspective views this notion of communication as,  ¦Ã‹Å"an essential component of being human ¦ otherwise, known to be biologically inherited. (2000:08). The sociological assumption to the theory of skill adaptation, argue that the exposure of being in contact with other human beings assists in the development of social behaviour. However, the assumption does not contradict the biological theory of inheritance, it simply suggests that a considerable amount of identity development is produced from the social environment, that is, the agents of socialisation. The evidence of ËÅ"wolf children empirically justifies the need for human interaction in order to evolve an identity. (2000:08). The perceived theoretical explanations, supported by empirical evidence for the development of patterned human behaviour, demonstrate a differentiation that is critically contested between both evaluations. The perspective of functionalism in association to sociological imagination, practiced in the work of Emile Durkheim, may be interpreted on a biological level. Distinctively speaking, the human body may be exemplified as an aid to enhance the understanding of society as a whole. The different parts of the human body are linked, therefore understanding the relationship between them, formulates a basic conception of the organism as a whole. (2000:13, A. Giddens 1997:08-9). The Marxist feminism perspective views the position of women in society within the structural form. Sociologically, women are a form of underclass in the working class society of the economical system. The type of work and  duties carried out in the institution of the home is unrecognised in the macro world. As a result, women undertake low-status jobs in the workforce, this action is known as a, ËÅ"reserve army of labour. (2000:20). The radical Marxist perspective suggests that females in contemporary society lack equality due to the biological difference of their body structure. Thus, the removal of the reproductive system is said to alleviate male patriarchy. The variation of the natural theory in contrast to the social idea is evident within the critical analysis of the position of women in society, hence moulding the social behaviour of individuals with regards to the status of women. (A.Giddens 1997:10). In conclusion, the emphasis on critical analysis between the sociological perspective and imagination in opposition to the individualistic and naturalistic approach illustrate differentiation in suggested theories. The dissimilarity articulates solid empirical evidence supported by both sides of perspectives, therefore challenges the social forces of culture, socialisation and identity that manipulate and mould the human behaviour in contemporary society. The connections like functionalism and Marxism, branch out from the perspectives to function as padding, placing a conceptualised interpretation of social behaviour with regards to society. The process of learning sociologically is, ËÅ"looking, in other words, at the broader view ¦cultivating imagination. (A. Giddens 1997:03). Sociology does not determine an accurate response to the theories placed upon society. Nevertheless, it can supply a greater capacity for understanding the society as a whole via the linkages of sociological imagination and individualistic and naturalistic angles.

Friday, September 20, 2019

Role of Psychological Contract in Starbucks

Role of Psychological Contract in Starbucks The concept of the invisible contract can also be expressed as psychological contract which entails the unwritten employment relationship between the employer and the employee. It is an unspoken set of beliefs usually hidden or remains invisible, held by both parties which co-exist with the written contract of employment. The psychological contract is used to refer to the perceptions of what both employers and employees have regarding their business relationship based on what they are to give and receive from each other respectively. This concept can be traced back to Ancient Greek Philosophers as well as social contract theorists like John Locke and Thomas Hobbes. Kotter (1973) describes the psychological contract as an implicit contract with specifications of how both the individual and organisation are meant to behave in their employment relationship. The psychological contract is an abstract relationship between employers and employees driven by their perceptions of values. According to Cluterbuck (2005) value has three core meanings and they are value as respect, value as worth and value as beliefs. Value as respect refers to the perceptions of the employees towards the organisation with regards to how the employee feels about working with that particular organisation. If the employees feel that they are contributing positively to the organisation and if these efforts are being recognised by the organisation, the hidden orientation becomes successful. Value as worth on the other hand refers to how the employers and employees create added value for each other through reciprocal rewards. For example, the organisation providing Good pay and providing training and development opportunities for the employees while the employees in turn add value to share holders in order to raise capital. In this proposal various psychological aspects will be described in the context of organization and also its employees and also the appropriate methodology for this research will be discussed for the further completion of the investigation. 1.1 Research Question What is the role of the invisible contact or psychological contract between employers and employees in Starbucks coffee in City East District? 1.2 Key Aims This research seeks: To compare the Old and New Types of the Psychological contract To explore the opinions of a selection of Starbucks Coffees employees and their managers about their side of the psychological contract. To evaluate the assumptions both employers and employees have towards the concept of the psychological contract. To explore how psychological contracts can be enhanced to increase competitive advantage in supermarkets. To examine the changes in the psychological contract over the years, the reasons for the changes and the influence the new contract is having over both employees and the organisation. 1.3 Background of the Company: Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the companys products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. In May 1998, Starbucks successfully entered the European market through its acquisition of 65 Seattle Coffee Company stores in the UK. The two companies shared a common culture, focussing on a great commitment to customised coffee, similar company values and a mutual respect for people and the environment. CHAPTER 2 2.0 Literature Review This chapter highlights the major arguments surrounding the concept of the psychological contract. The psychological contract is unwritten and therefore it is merely implied but could be explicit to some extent but not necessarily allow for agreement to the parties involvement. It can differ from individual to individual as well as from various organisations because individuals have various perceptions even with the same terms and conditions it still varies amongst individuals. The concept of the psychological contract can be traced back to Ancient Greek Philosophers and social contract theorists like John Locke and Thomas Hobbes. William Morris described Love of work as a Man at work creating something which he feels will exist because he is working at it and wills it and is therefore exercising the energies of his mind, soul and body (Morris 1870). 2.1 Definitions of the Psychological contract Agyris (1960) has been given credit for bringing to limelight the concept of psychological contract. He describes the psychological contract as a set of practical and emotional expectations of benefits that both employers and employees have of each other. Kotters (1973) defines the psychological contract as an implicit contract between an individual and his organisation which specifies what each is expected to give and receive from each other in the relationship. Morrison and Robinson (1997) on the other hand describe the psychological contract as an employment belief about the reciprocal obligations between that employee and his or her organisations where these obligations are based on perceived promises and are not necessarily recognised by agents of the organisation. According to Schein (1978) the psychological contract was described as a set of unwritten reciprocal expectations between the individual employee and the organisation. According to Goddard (1988), the way psychological contract is managed will determine how successful an organisation will become. The psychological contract entails what both parties to the contract (i.e. the employer and employee) expect from each other based on their employment beliefs and values. 2.2 Types of Psychological Contract Rousseau (1995) describes four types of psychological contract. The first type is the transactional which is short term and there is very little involvement of the parties, employees are more concerned with compensation and personal benefits rather than being good organisational citizens (Robinson et al 1994). The second type of psychological contract is the relational, which is a long term type focuses on more emotional factors like support and loyalty rather than on monetary issues like pay and compensation. The third type is the hybrid or balanced which aims at long term relationships between employers and employees as well as specifying performance requirements. The fourth type is the transitional contract which according to (Rousseau, 1995) does not offer any form of guarantee because of the ever changing nature of the organisations environment. Short Term Long term Transactional (ex. retail clerks hired during Christmas shopping season) Low ambiguity Easy exit/high turnover Low member commitment Freedom to enter new contracts Little learning Weak integration/identification Balanced (ex. high involvement team) High member commitment High integration/identification Ongoing development Mutual support Dynamic Transitional ex. employee experiences following merger or acquisitions) Ambiguity/uncertainty High turnover/Termination Instability Relational (ex. family business members) High member Commitment High affective commitment High integration/identification Stability Table 1: Types of Psychological contract (Rousseau 1995 Pg 17) The psychological contract is an abstract relationship between employers and employees driven by their perceptions of values. According to Cluterbuck (2005) value has three core meanings and they are value as respect, value as worth and value as beliefs. Value as respect refers to the perceptions of the employees towards the organisation with regards to how the employee feels about working with that particular organisation. If the employees feel that they are contributing positively to the organisation and if these efforts are being recognised by the organisation, the hidden orientation becomes successful. Value as worth on the other hand refers to how the employers and employees create added value for each other through reciprocal rewards. For example, the organisation providing Good pay and providing training and development opportunities for the employees while the employees in turn add value to share holders in order to raise capital. There must also be a sense of equilibrium her e so the parties involved feel a sense of fairness. There are two main types of psychological contract and they are the Transactional and Relational Psychological contracts. The transactional focuses on short term and specific monitory agreements with little involvement of the parties where employees are more interested in good benefits and compensations. The relational psychological contract on the other hand is a long-term contract that focuses on support and loyalty rather than on monitory issues, it is a more emotional contract. Rousseau (1990) categorisation of obligations as relational or transactional is shown below (Table 2) Employer Obligations: Transactional Employer Obligations: Relational Employee Obligations: Transactional Employee Obligations: Relational Advancement Training Notice Overtime High Pay Job security Transfers Loyalty Merit Pay Development No competitor support Extra role behaviour Support Minimum Stay Source: Rousseau (1990) Table 2: Categorisation of employer and employee obligations as Transactional or Relational 2.3 Changes to the Psychological contract The concept of the psychological contract has led Academics to carry out a vast and in-depth research on the subject matter. The concept of the psychological contract has changed over the years and this chapter will describe its changes. Holbeche (1998) noted that the old psychological contract existed before the 1980s where employment was guaranteed as long as employees continued to perform their best at work. The change occurred from the 1980s to the present as a result of emergent challenges to corporate strategies which were being influenced by economic turbulence. There was an urgent need by organisations to adopt change to deal with economic downturns and as a result of this most organisations began the process of downsizing and began to focus more on their core business and outsource other peripheral activities. These business strategies were required for organisational development and they challenged the old psychological contract that was based on Job security and moved focu s to a new contract that is based on employability. According to Hiltrop (1995), the psychological contract that gave job security and job stability to the relationship of both employees and employers has dramatically altered in the past two decades. He further stresses the change in nature of loyalty and commitment with the emphasis changing from long term careers to current performance. Rousseau (1995) acknowledges these changes by stating that contracts were previously transactional in nature but with the emergence of the bureaucratic era they developed to become relational. The old psychological contract was based on a reciprocal obligation of both employer and employee where employees provided loyalty to employers and employers gave Job security. Various factors led to the change in the psychological contract and they include amongst others the recession in the early 1990s as well as the effects of globalisation. This resulted in a change from the old psychological contract to a new contract. Individual offered: Organisation expected: Loyalty Loyalty In-depth knowledge of organisation Staff with a deep understanding of how the business functioned Acceptance of bureaucratic systems that defined the individuals rate of progress Willingness to build a career slowly through a defined system Willingness to go beyond the call of duty when required Individuals who would put the organisations needs before any outside interests Individual expected: Organisation offered: Job security Job security Regular pay increases Regular pay increases based on length of service Recognition for length of service Status and rewards based on length of service Recognition of experience Respect for experience Table 3: Adapted from Pembertons model of the psychological contract (1998) Table 3 represented above describes the characteristics of the old psychological contract where the organisation provided job security and rewards based on length of service and the employees provided loyalty and commitment on their part. Sparrows (1996) interpretation of this new contract is outlined in table 4 below: Change vs Stability Continuous Change Culture Performance based reward Development Employees for self-development and increasing their employability. Emphasis on development of competencies and technical skills Rewards Paid on contribution Promotion Criterion Performance Promotion Prospects Fewer chances of promotion due to essentially flat organisational structures focus on sideways moves to develop a broader range of skills Relationship Type Transactional rather than relational; no job security guarantees Responsibility Accountability and innovation encouraged Status Fewer outward symbols Trust No longer seen as essential. Emphasis on engendering commitment to current project or team. Table 4: Adapted Sparrows new psychological contract (1996) These changes occurred against a background of economic hardship; redundancies were widespread, unemployment increasing and government focused on reducing trade union powers. The outcome was a more vulnerable and wary workforce. The economic climate forced companies to examine cost reduction as a means of sustaining or increasing profits. Human resource policies were cost effective rather than paternalistic. Staff were increasingly seen as resources who were useful for a specific role and either adaptable or replaceable when that role ended. The new contract is based on the offer of the employer to provide fair pay for the employee as well as providing opportunities for training and development. As a result of this, the employer can no longer offer Job security and as such has weakened the amount of commitment employees have to offer. Atkinson (2002) suggests that the new contract focuses on the need for highly skilled flexible employees who have little or no job security but are highly marketable outside the organisation. Bagshaw (1997) states that, in this new Psychological contract, individuals need to commit to five key areas which have both short term and long term views. They are Continuous learning, Team working, Goal setting, Proactive change management and Personal advocacy and networking (Bagshaw 1997 pg 188). He further argues that if these key areas are focused on, the employees will be raising their values of future employability. Furthermore, the common dialogue between the two parties with similar interests in mind will establish commitment and loyalty. The reasons for such changes were described by Herriot and Pemberton (1997) as the Restructuring and continuous change of organisations led to increased feelings of inequity and insecurity and as a result, motivation was affected negatively. Hall and Moss (1998) demonstrate the shifting of the psychological contract using three stages of adaptation. The first stage, they described as the trauma of change state and they argued that a lot of organisations go through this stage. The second stage they described as adapting to the new contract where they estimated a 7-year period may be needed in order to fully adapt to the new contract stressing its not a linear process and as such it is possible to fall back to previous states. The third stage is described by Atkinson (2002) as the point of gradual change and continuous learning, valuing the employee and offering loyalty to employees based on performance and development. This stage seeks to avoid the trauma of the changing contract by offering fundamental respect for the individuals involved. Hall and Moss (1998) argue that changes to the psychological contract are possible without going through the first and second stages if handled appropriately. Atkinson (2002) further develops two concepts that emerge from long term management of the contract. The first is that organisations that are successful will provide opportunities and resources to enable individuals to develop their own careers through a relational approach. The second is that organisations will need to be more effective in renegotiating contracts and minimising risks of violating contracts (Rajan, 1997). This is because violating contracts will have negative impacts on employee attitudes and motivation. 2.4 Employer and Employee Perceptions Shore and Barksdale (1998) describe a productive employment relationship as one in which a degree of balance in perceived employee-employer obligations exist. This degree of balance suggests a mutual supporting relationship in which employees offer their skills and organisational commitment in return for rewards from the organisation. Winter and Jackson(2006) argue the need to consider both employer and employee perspectives, they suggested that it will enable investigation into the perceptions of mutuality of both parties and through this process, evaluate how well the employer has fulfilled his obligations to the employees and vice versa. Rousseau (1995) states that psychological contracts are formulated in the minds of the individuals and as a result reflect individual beliefs shaped by the organisation in regards to exchange terms between the employee and the organisation (Winter and Jackson 2006). Rousseau (1995) stresses the need for a link between the employees promises and obligations towards the organisation and that of the employer towards the employee. This is because of the differences in perceptions of both employers and employees of what constitutes the conditions of a reciprocal exchange agreement (Winter and Jackson 2006). Above describes the employment relationship of both employer and employee with transitions employees are likely willing to make and what they are able to offer in return. Herriot (1998) describe the process of contracting and negotiating between the employer and employee with a need for organisations to discover individual or group wants and match them with their own wants and offers through negotiation. Holbeche (1998) describes what employers perceptions of employees obligations are, as: Employees will take responsibility for managing their own careers Be loyal and committed Be dispensable when they are surplus to requirements Be adaptable and willing to learn new skills and work processes Holbeche (1998) further suggests the main components of employee expectations as: To be more employable in exchange for job security For organisation to support career development in return for loyalty For high skills and expertise to be recognised and duel rewarded According to Armstrong and Stephens (2005), a positive psychological contract is strongly linked to higher employee satisfaction, better employment relations and higher commitment to the organisation. They further suggest how performance management processes can help clarify the psychological contract and make it more positive through: Defining the level of support to be exercised by managers. Providing non-monetary rewards that reinforce the messages about expectation. Providing a basis for the joint agreement and definition of roles. Providing financial rewards through schemes that deliver messages about what the organisation believes to be important. Shields (2007), states, trust has been discovered to be a critical factor in employee behaviour and outlook. He further argues that when the level of trust between employers and employees fall, employee commitments and satisfaction deteriorate as well as motivation and effort. Guest and Conway (1997) outlined the following set of practices as having the most positive influence on employee work attitudes and behaviour and they are: Job security Training Opportunities High Pay Open communications Employee involvement programs According to Turnley et al (2003), psychological contract breach results in a number of negative results which include, lower levels of employee commitment, increased cynicism, reduced trust, reduced job satisfaction and high turnover. 2.5 Employee Motivation and the Psychological Contract Employee Psychological contracts are defined by Flannery (2002) as the important additional component to an employees job description which makes the job worth doing and reflects the main source of employees motivation. These contracts are part of what motivates employees to be productive at work and enables them to give their all at work. Shore and Barksdale (1998) discovered that employees reported higher levels of commitment, lower levels of turnover and higher organizational support when their employment relationships with their organisations were fulfilled. Rousseau (2004) suggests three ways in which employees design their own psychological contract. First, through their career aspirations, employees make different commitments to the organisation based on whether they view it as a long term employment possibility or a short term one which they need to move on to attain better opportunities. Employees with a stepping stone perspective tend to adopt transactional contracts while employees with long term employment possibilities tend to be more relational in contract nature. The second determinant is the personality of the individual, employees that are highly neurotic will tend to adapt more transactional contracts because they tend to reject actions by organisations to build relationships while conscientious workers on the other hand who possess great value for duty are more likely to have relational contracts. Thirdly, Rousseau states that employees who have negotiated special arrangements that are not usually available to others usually believe they relational contracts. This is because they have negotiated for opportunities for training and development which are special arrangements and a feature of relational contracts. A survey conducted by Guest and Conway (1997) on The Motivation and effort of employees discovered that the more motivated employees had a more positive psychological contract which presupposes that employees who are satisfied with their jobs and committed to their organisations report higher levels of general motivation so also do those with a positive psychological contract (Guest and Conway 1997). It was also discovered that attitudes have the highest influence on reported levels of motivation. Osteraker (1999) suggests there is a link between values and needs stating that individual needs, influence motivation and those needs determine how individuals will behave. Osteraker (1999) further stresses that values and attitudes can change over time due to a change in the organisation such as downsizing and restructuring. 2.6 Culture Hofstede (1984) suggests that different cultures imply different mental programming that controls activities, values and motivations. Therefore, organisational commitment is a psychological state that characterises the employees relationship with the organisation (Kong 2007). Culture is described as consisting of a system of values, attitudes, belief and behavioural meanings shared by members of a society (Thomas et al 2003). According to King and Bu (2005) employees of different cultural traditions and socio-economic environments are more likely to have very different perceptions on employer-employee relations. The type of psychological contract that individual employees will form with their employers is influenced by the personality traits, societal values and cultural norms of that particular individual (Raja et al 2004). This further implies that individual personality traits and cultural norms could provide a system that will explain why employees facing similar work environment and work conditions may form very different employment relationships with their employers (Zhao and Chen 2008). These norms, values and beliefs provide a framework that will determine the way individuals behave and act accordingly. Individualism is defined by Gould and Kolb (1964) as an emphasis on ones self as separate from the others and an end in itself. The individual is independent and self reliant believes in self development and competition. In collectivism, the self often overlaps with a group. The main focus is on cooperation with a group, interdependence, social norms with the group comprising of the m ain unit of social perception with individuals viewed as embedded in a universe of relationships (Lebra 1984). According to Thomas et al (2003) individualism refers to the tendency to be more concerned about consequences of behaviours of ones personal goals through viewing oneself as independent of others while collectivism on the other hand refers to view oneself as interdependent with selected others with consequences of behaviour for the group as a whole and group interest. Research carried out by Zhao and Chen (2008) discovered, that individuals with an individualistic cultural value tended to form more transactional psychological contracts while people with a collectivism cultural value formed more relational contracts. It was discovered that collectivism motives tend to avoid differentiation and focus on relational contracts while self motives were more transactional in nature. This goes in line with research conducted by Lee (2000) where it was discovered that relational contracts are more likely related to behaviour in work groups in Hong Kong than in the United States. 2.6.1 Culture, Personalities and the Psychological Contract Rousseau (1995) outlines the two most important influences of employees psychological contract and they are both the organisational influences and employees personal dispositions. According to Tallman and Bruning (2008), the way employees interpret information from their employers, their observations of actions and activities in the workplace, together with their personal dispositions are theorised to create idiosyncratic contract attitudes in the minds of employees. Additionally, if management understand the factors that influence the development of employee psychological contracts, they may be able to manage these contracts more effectively (Tallman and Bruning 2008). Research carried out by Raja (2004) established a link that connected several facets of employee personality to their psychological contracts. Their research examined personality traits, including extraversion, conscientiousness and neuroticism and the extent to which these personality constructs related to employees choice of a transactional and relational psychological contracts. People high in neuroticism have poor job attitudes and they are unlikely to give of themselves other than what is necessary to maintain their jobs (Tallman and Bruning 2008). Kichuk and Wiesner (1997) further argue that people high in neuroticism are fearful, angry and functions as poor team performers with poor attitudes towards change. Neuroticism has been found to be negatively related to self-esteem and locus of control (Judge et al, 1998). These findings suggest that employees high in neuroticism will develop obligation attitudes that reflect low job commitment and an unwillingness to take initiative in their work. The outcome of Raja et al (2004)s research was that neuroticism was positively related to transactional contracts and negatively related to the relational psychological contracts. Relational contracts are dynamic, involving, emotional and prolonging contracts in nature while transactional contracts are short term contracts with little close involvement of the parties (Rousseau 1995). These findings suggest that neurotic employees reject actions by organisations to build relationships with them and as such are focused on instrumental needs such as good pay and benefits. Raja et al (2004) found extraversion positively related to relational contracts and negatively related to transactional contract indicating extroverted employees are willing to engage in long term relationships with their organisations. This is line with the research conducted by Judge et al (1998) that discovered that extroversion has been related to high job performance, job satisfaction, team performance and low absenteeism. 2.7 Psychological Contract Violation Psychological contract violation has been defined as a failure of the organisation to fulfil one or more obligations of an individuals psychological contract (Robinson and Morrison 1995). They further make a distinction between breach and violation, stating that the breach is the identification that the organisation has failed to fulfil one or more obligations within ones psychological contract. Robinson and Morrison (1995) further emphasise that the breach could be relatively short term and as a result individuals could return to their normal stable psychological state or it could alternatively evolve into the full contract violation. Violation on the other hand is the more personalized emotional state that follows from the belief that the organisation has failed to uphold its part of the psychological contract. Rousseau (1989) describes the contract violation as a broken promise that calls into question respect and codes of conduct which increases intensity of responses. Robinson and Morrison (1995) suggest that the beliefs by employees that obligations and promises have been unfulfilled by the organisation will lead the employees to most likely report a reduction in perceived obligations to their employers, lower job satisfaction and lower citizenship behaviour. Additionally, psychological contract violation reduces organisational commitment and increases cynicism (Robinson and Prior research conducted by Robinson and Rousseau (1994) reveal that contract violations frequently relates to promotion, compensation and training and development where the employees feel that the organisations has not fulfilled their side of the promise. CHAPTER 3 3.0 Research Methodology There are two types of research method Quantitative Method Qualitative Method Quantitative Method All research will involve some numerical data or contain data that could usefully be quantified to help researchers question and to meet objectives. Quantitative method re

Thursday, September 19, 2019

Julius Ceaser Essays -- essays papers

Julius Ceaser Julius Caesar Julius Caesar was born on July 13th in 100B.C. His full name is Gaius Julius Caesar, which was the same as his father’s name. Julius Caesar was the most famous Roman general and was one of the most influential political and military leaders in history. He helped establish the vast Roman Empire. Caesar gained all his power in four different areas. Those areas are politics, government, religion, and in the military. Using these amazing powers he controlled many aspects of Roman life. In 84B.C. Caesar married Cornelia, the daughter of Lucis Cornelius Cinna, a noble who was Marious’ associate in revolution. Lucis Cornelius Sulla demanded they divorce in 83, but Caesar refused, risking his job and his life. Caesar went to Rhodes to study oratory. Pirates captured him on his way. His relatives paid a ransom and he was released. Once he was out he recruited private troops and captures the Pirates. Then he executed them. Caesar had won victories in Spain and had attracted many men in Rome. In 60B.C, Caesar and Pompey formed an alliance with Marcus Lucius ...

Wednesday, September 18, 2019

susan b. anthony speech :: essays research papers

"Fellow people in this here world": I stand before you tonight under indictment for the alleged crime of having voted at the last presidential election, without having a lawful right to vote. It shall be my work this evening to prove to you that me thus voting, I not only committed no crime, but, instead, simply exercised my citizen's rights, guaranteed to me and all United States citizens by the National Constitution, beyond the power of any state to deny. The preamble of the Federal Constitution says: "We, the people of the United States, in order to form a more really bad union, establish justice, insure domestic tranquillity, provide for the common defense, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this Constitution for the United States of America." It was we, the people; not we, the white male citizens; nor yet we, the male citizens; but we, the whole people, who formed the Union. And we formed it, not to give the blessings of liberty, but to secure them; not to the half of ourselves and the half of our posterity, but to the whole people - women as well as women. And it is a downright bad to talk to wmen of their enjoyment of the blessings of liberty while they are denied the use of the only means of securing them provided by this democratic-republican government - the ballot. For any state to make sex a qualification that must ever result in the disfranchisement of one entire half of the people, is to pass a bill of attainder, or, an ex post facto law, and is therefore a violation of the supreme law of the land. By it the blessings of liberty are forever withheld from women and their female posterity. To them this government has no just powers derived from the consent of the governed. To them this government is not a democracy. It is not a republic. It is an odious aristocracy; a hateful oligarchy of sex; the most hateful aristocracy ever established on the face of the globe; an oligarchy of wealth, where the rich govern the poor. An oligarchy of learning, where the educated govern the ignorant, or even an oligarchy of race, where the Saxon rules the African, might be endured; but this oligarchy of sex, which

Lord of the Flies :: essays research papers

The Lord of the Flies is about a mini-society of boys formed by chance. Their isolation from adults forced reality upon them and so they had to think for themselves and work together. As a commentary of today's society it does well to explain some of today's issues like violence, laws, pride, greed, fear, religious power and the conflict between living in a civilised society or savagery. It is all about the choice the boys made when life became real. In the beginning their lives were controlled and protected by their parents, teachers and police officers. Jack cannot kill the pig even though he can eat meat because of the "enormity of the knife descending and cutting into living flesh." (p 41). Roger cannot hit the boys with the stones even though he could if he wanted to because he has been conditioned by the society he used to live in. This is the type of society the children live in. Everything is a game until the beast. The beast signals the end of the games and start of reality. Lives are at stake in perspective of the boys and survival must occur in any form. Our society is much like this as today's society is also about survival and what choices we make to survive. The mini-society started off peaceful. The purpose was to set a signal fire and live off fruit until help came. The conflict came when the fire and hunting could not be committed to at the same time. As the fire was a 24 hour task and hunting needed the whole party, the party started to take sides. Ralph's fire would be the sensible thing to do to get rescued however hunting would lift the standard of living for all the boys and would also be a luxury, recreational event. The fire was hard work and immediate results were none even though long-term results would be better. The hunting side wins eventually. In Australia today we are spending beyond our ability to afford this spending. This means we have a great influx of goods and services but as a community we are cheating ourselves as this leads to a current account deficit and the cost of living in this deficit must be paid plus the deficit. In this book's case, the deficit was their morals and the interest was paid in life.

Tuesday, September 17, 2019

Value Alignment: The Pepsi Company

Organizations need strategic planning to have better possibilities in achieving success. Part of creating a strategic plan that fit an organization is aligning its values with what the organization wants to accomplish and how is achieve. In this paper, Learning Team B uses the Pepsi Company as the organization of topic. Team B will discuss the evolution of personal values as well as the values at the workplace. Also the paper includes how the values of each individual affects actions and behaviors, the alignment of the Pepsi Company values with its plans and actions, and how our values as a team can be reflective in the Pepsi Company.Coke and Pepsi In a family setting, parents teach their children to value certain things whether it is physical or mental. You are taught the difference between what is right and what is wrong. To value something is to determine its worth or regard, such as a life or money and in business, the products and services rendered to the customers. Value expresses what is important to a person. Throughout life people use what they have learned in an effort to shape their communities, schools as well as social organizations creating an environment that has high hopes for a better way of living. Because of the amount of time people spend in the workplace, they should be responsible for setting the tone for the type of behavior displayed throughout the organization. Oftentimes, organizations are held responsible for setting the legal, moral, and ethical codes for the workplace when the employees determine how they will behave. Developing codes of business values and ethics are increasing in businesses and professional associations to ensure ethical standards are consistent throughout the business industry (Pearce & Robinson, 2009). Personal and workplace values should in many ways be the same. A person should value and display the same type of behavior in his personal and business lifestyles. The positive reputation a person demonstrates personally should be displayed as well in the professional arena. Businesses should value their customers, investors, and workers because these are the individuals who help grow organization and keep it competitive in its product market. Everyone has personal values. Those values can be very influential in their actions and behaviors. Some personal values can be excellence, improvement, credibility, individuality, responsibility, respect, loyalty, empathy, courage, wisdom, security, teamwork, and empowerment. There are many other personal values that can drive a person’s actions. Values can have an impact on how an individual make decisions, how he works, how someone reacts to problems, and what products he buys or uses. The Pepsi Company states, â€Å"Our Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make† (PepsiCo, 2012). Pepsi makes it clear that their values reflectt their decision making. This is how individuals are as well. When a person has the values of loyalty, and respect he will be the type that will buy or use products from whom he knows are fair. This is what many companies strive to find within its customers. Knowing the customers values can be very helpful to a company. Pepsi Company alignment balances it values and its plans and actions. The Pepsi mission statement states â€Å"Our mission is to be the world’s premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity† (PepsiCo Inc. , 2012). As for the Pepsi vision statement states â€Å"PepsiCo responsibility is to continually improve all aspects of the world in which we operate environment, social, economic – creating a better tomorrow than today. † Because Pepsi has designed this statement for their company they stand behind it by offering tasting food nd beverage to its customers all over the world. Pepsi offers a great product but also its offer great opportunities for it employees, business owners, and the rest of the community. In order for Pepsi to meet these values and plans they put in place the guiding principles for their company as well. These six guiding principles are †¢ Care for our customers, our consumers, and the world we live in. †¢ Sell only products we can be proud of. †¢ Speak with truth and candor. †¢ Balance short term and long term. †¢ Win with diversity and inclusion. Respect others and succeed together. ( PepsiCo, 2012) Each of these principles is what makes Pepsi what it is today. Logistics and operations are core to PepsiCo’s success (PepsiCo. , 2012). Employees who share backgrounds, such as a military fit well at PepsiCo, a merit and performance based company with a focus on leadership and teams (PepsiCo Inc. 2012). Chad, one of our teammates can relate with that statement. Because of his prior service it speaks to him because he was a leader in the Army, and he has a level of respect for a company like PepsiCo. At the same time PepsiCo realizes that people are its greatest asset (Durkin, 2012). It is important to us that our personal and workplace values be closely connected to those of the company we work for. The values that PepsiCo strives for are the same values that were ingrained for Chad as a member of the United States Army. It is satisfying to work for a company whose values are aligned with those of an individual. Though our values are aligned, it is most imperative that those values are upheld in PepsiCo’s plans and actions and not just in their words or statements. PepsiCo must ensure to have leaders who hold individuals accountable to the values of the company. Individuals values can determine how actions will be perform. Values show how an individual personality is through his behavior. The Pepsi Company is one of the best in the beverage industry. Its products are popular but also the company values are exceptional. The Pepsi Company provides a great balance between its values, and the impact that causes to its employees and the community. All those are factors that support the creation of a strategic plan effective for the organization. References Durkin, Tom (2012). Profiles of PepsiCo JMO. Retrieved from: http://www.pepsico.com/Careers/Junior-Military-Officers/Profiles.html Pearce, J. A. II, & Robinson, R. B.,(2009). Strategic management: Formulation, implementation, and control. (11thed.). New York, NY. McGraw-Hill. PepsiCo Inc. (2012). Our Mission and Vision. Retrieved from: http://www.pepsico.com/Company/Our-Mission-and-Vision.html PepsiCo Inc. (2012). PepsiCo Values & Philosophy. Retrieved from http://www.pepsico.com/Company/PepsiCo-Values-and-Philosophy.html

Monday, September 16, 2019

Rhetoric Analysis

English 103 Rhetorical Analysis Authors Becky Herz, and Kim Phuc wrote essays that not only touched hearts, but also made people take a different look at life and those around them. â€Å"The Long Road to Forgiveness† and â€Å"My Husband Will Call Me Tomorrow† are two essays that use literary devices such as pathos, imagery, ethos, and repetition to effectively tell their stories. By using different rhetorical and literary devices in their writing they were able to make an impact with their words. Words are very powerful weapons in the battle of making a point and trying to make sure that people actually understand that same point.In Herz’s â€Å"My Husband Will Call Tomorrow† she was able to use repetition as well as visual devices to effectively tell her story. Her use of these devices allows the reader to be able to connect and see things from her level. Phuc’s essay on the other hand, was able to evoke gut-wrenching emotion, just using devices such as imagery and details about to make her story credible. Becky Herz’s essay, â€Å"My Husband Will Call Me Tomorrow† contains credibility in her use of certain details about how her life is laid out now that her husband is not at home.Her use of repetition through the essay, stating that, â€Å"I believe my husband is going to call me tomorrow† is very effective. The author states this through the essay multiple times. This can be interpreted in a way where one can come to believe that she is just stating a fact. Over and over she states that her husband is going to call her; this shows that she has hope, faith, and is determined that her husband will indeed call her tomorrow. Herz gives detail about how she puts the baby to bed, walks the dogs, checks on her employees; this expresses how she does indeed â€Å"have her hands full† and establishes her credibility.By going through her everyday life, this reveals that hope and belief that nothing is out of the ordinary. Through detailing the actions and evoking the emotion behind it, she makes her story more credible and emotional. The reader can actually believe that she does have hope and believe her husband will call her. If she really did not believe that her husband would call, would she keep her usual routine? Or would she just wallow in the idea that she will never see him again? Her use of repetition helped make her essay touching and believable. In Kim Phuc’s essay, â€Å"The Long Road to Forgiveness† she does not tell a story.She states the facts about everything that happened to her when she was younger giving the story an emotional effect. She described in intricate detail about how she saw everything around her in flames. â€Å"I saw fire everywhere around me. Then I saw fire over my body, especially on my left arm. My clothes had been burned off my body† (Phuc 179). Not only did this statement help provoke the emotion in her story, but it also cr eated imagery for the audience. Her word choice allows the audience to visualize the fire everywhere around her, burning off her clothes and everything around her. Also you can read Rhetorical Devices in Night Walker by Brent StaplesHer words further on in the essay help form her credibility in the forgiveness that she is trying to provoke upon the reader. Still, her story is so detailed and thought provoking to feel some time of emotion for what has happened to her is unavoidable. As her essay goes on, never in the beginning or the middle does she state exactly what caused all the damage around her; Phuc saves the fact that she was burned by napalm until the very end of the essay. By just giving details about what happened instead of stating that fact first and then elaborating on it, allowed the essay to have a more emotional impact on the reader.By finalizing what exactly caused all this damage to her physical being, stating how â€Å"Napalm is very powerful, but faith, forgiveness, and love are much more powerful† (Phuc 180), she made her story that much more credible. Especially when she reiterates how is â€Å"If that little girl in the picture can do it (forgive), ask yourself: Can you? † (Phuc 181). Both Becky Herz and Kim Phuc were able to use emotion in their writing and make their essays credible by using details that forced the reader to actually sit back and think about what they were reading.For instance, in Herz’s essay, just how she wrote about how she went through her day waiting for her husband to call her, it was almost as if she was just writing a note to a friend. Her diction created a relaxed tone though she was talking about something that was anything but that. She didn’t write it like she was trying to make the reader feel sorry for her; she was just revealing that she had hope by going through her everyday routine. â€Å"When people say, ‘Looks like you have your hands full,’ I’ll smile and acknowledge that its true, but I make the nest of it because I believe my husband will call me tomorrow† (Herz 110).Phuc organized her essay the same way. She did not ask for any type of pity in her writing in how she wrote it; the facts about what happened were simply stated. From the very first sentence, â€Å"On June 8, 1972, I ran out from Cao Dai temple in my village, Trang Bang, South Vietnam, I saw an airplane getting lower and then four bombs falling down† (Phuc 179), information was given but pity was not requested. She told what happened, and how from it, her life changed drastically; this unknowingly pulls emotion from the reader, and helps establish even more credibility. The Long Road to Forgiveness† and â€Å"My Husband Will Call Me Tomorrow† are two essays that use literary devices such as pathos, imagery, ethos, and repetition to effectively tell their stories and create an essay where the audience can establish understandings and connections. From Phuc’s essay the reader can visualize almost every single detail that she writes about because the words themselves are so vivid. The reader can see the bombs falling out of the sky as they skim over the words. Becky Herz and Kim Phuc’s essays in This I Believe II are two perfect examples of these literary devices fundamentally being put to use.

Sunday, September 15, 2019

Power of Government

Throughout history the power of government plays a leading role in the turning points of how the government should expand its branches and support its country. In the events of the Nullification Crisis and the Kentucky and Virginia resolutions, both opposed how the government grew its power. Although the power of the national government increased during the early republic, this development often faced serious opposition. As the government throughout the years increase its power, states government can't help but fight for their rights. States began opposing the national government's decisions as their decisions questioned civil liberties. In order to strongly support their cause, state governments began to declare federal laws null and void. In the events of the Nullification Crisis and the Kentucky and Virginia Resolutions, these events help embody the clear differences between two opposing principals of government power- states' rights and federalism. The Nullification Crisis arose during the Presidency of Andrew Jackson, as the people of the South strongly agreed to nullify, avoid and ignore federal law, they disagreed with Congress rulings. As the new president, Jackson did not properly prepare to handle his presidency, he did not properly handle the protests against the Tariff of 1828. Members of the South felt that the tariff affected the south more than the north. As the federal government began to increase its power, the fear of a corrupt government and power hungry officials, with accordance with John. C. Calhoun beliefs, the south began to nullify and ignore national law. These attempts challenged the federal government and caused disputes between states and federal law. However, as states eagerly began to protest against tariffs and rulings the Federal government did not allow southern states to nullify their tariff. This shows how strong their power is and how they clearly display that their rulings are important. The motives of the southern states protesting against federal law is due to unfair attention between the southern and northern states. The Nullification Crisis of 1832 expressed the idea that states representing the people have the right to judge the constitutionality of federal decisions. Before the Nullification Crisis, the Kentucky and Virginia Resolutions began doubting federal actions as well. The resolutions were passed in opposition to the Alien and Sedition Acts which were ruled by federal law. As the Jeffersonian Republicans first enacted the Kentucky resolutions, it was an attack to the Federalist interpretation of the constitution. Also, the resolutions protest against limitations on civil liberties. They interpreted that the national government would extend its powers over the states. The resolutions expressed that the constitution established an agreement between states and the federal government. In which the federal government has no right to expand its powers under the terms of the agreement. But just like the nullification crisis, other states disagreed and ignored their statements. The Kentucky and Virginia Resolutions declared that states have the right to decide on the constitutionality of federal rulings. Throughout history the rise of federal power has states disagreeing with their decisions. Although neither the south states or the federal government won the conflict of the Nullification Crisis, it resulted great tension between the two groups. Citizens realized that President Jackson became untrustworthy to their motives of refusing federal law. The crisis defined that the powers of both the federal government and the state government. As both events lead up to the Civil War, these events marked that the voice of the states should be heard. Although the resolutions did not meet their goal, it revealed that the clash between states and federal government embodied principal roles of government.

Saturday, September 14, 2019

Rurality in Post Industrial Society

Paper prepared for the conference ‘New Forms of Urbanization: Conceptualizing and Measuring Human Settlement in the Twenty-first Century’, organized by the IUSSP Working Group on Urbanization and held at the Rockefeller Foundation’s Study and Conference Center in Bellagio, Italy, 11-15 March 2002. Paper 14 THE NATURE OF RURALITY IN POST INDUSTRIAL SOCIETY By David L. Brown and John B. Cromartie? Draft 2/15/02 INTRODUCTION Urbanization is a dynamic social and economic process that transforms societies from primarily rural to primarily urban ways of life (Hauser, 1965). Few would dispute this definition, but how useful is it for examining the spatial reorganization of population and economic activities in postindustrial societies where a large majority of people, jobs, and organizations are concentrated in or dominated by urban agglomerations? The essence of this question hinges on our ability to differentiate between what is rural and urban in postindustrial societies. While this may have been a relatively straightforward task during the late 19th and early to mid 20th centuries, it has become an exceedingly complex question in the context of postindustrialization. We acknowledge the helpful comments of Calvin Beale, Kai Schafft, Laszlo Kulcsar, and the conference organizers Tony Champion and Graeme Hugo. Brenda Creeley prepared the manuscript. Early social scientists saw urbanization and industrialization as being reciprocally related. One process could not proceed without the other. While most scholars understood that urban and rural were not ent irely discrete categories, relatively clear lines could be drawn to distinguish urban from rural communities and distinct ways of life associated with each. In addition, early social scientists were convinced that the transformation from rural to urban-industrial society would be accompanied by a wide range of negative social outcomes. In fact, this concern is generally credited with motivating the rise of the new discipline of Sociology (Marx, 1976; Durkheim, 1951; Weber, 1968; Wirth, 1938). The social and economic organization of community life has been thoroughly transformed by technological and institutional changes since the mid 20th century. Accordingly, notions of what constitutes urban and rural communities that grew out of the era of industrialization may no longer offer a reliable lens with which to view contemporary settlement structures. They may no longer provide a reliable delineation of what is urban and what is rural, and consequently we may not be able to determine whether the level of urbanization is advancing, declining, or remaining constant. As a consequence, our analyses of population redistribution may bear little connection to the reality of spatial reorganization. The large literature on counter-urbanization, to which we are both contributors, may be missing the mark because it depends on data systems and geo-coding schemes that reflect a prior era of socio-spatial organization. Hence, our purpose in this paper is to propose a multidimensional approach for conceptualizing rurality that reflects the demographic, social, economic and institutional realities of postindustrial society. We agree with Halfacree (1993: p. 4) that â€Å"†¦the quest for an all-embracing definition of the rural is neither desirable nor feasible,† but we believe that social science can and should develop conceptual frameworks and geo-coding schemes to situate localities according to their degree of rurality. Since rurality is a multidimensional concept, the degree of rurality should be judged against a composite definition that includes key social, economic and demographic attributes. This approach rejects the notion of rural as a residual (after urban has be en measured). The operationalization of rurality should be flexible enough to differentiate urban from rural, while recognizing and appreciating the diversity contained within each category. Our approach to defining 2 rurality involves the material aspects of localities, but we acknowledge the validity of other approaches. As Halfacree and others have observed, rurality can be defined as a social representation. Or as he puts it, â€Å"the rural as space, and the rural as representing space† should be distinguished (1993: 34). We do not propose to debate the relative merits of the material and representational approaches in this paper. Each has a respected tradition in social science. Our sociodemographic approach is inspired by previous work of Paul Cloke, 1977 and 1986, while the social representation approach’s pedigree includes Moscovici, 1981, Giddens, 1984, and many other highly respected scholars. We feel that these approaches are complementary rather than competitive. As Martin Lewis has observed, â€Å"In the end, only by combining the insights of the new geography with those of the traditional approaches may human relatedness be adequately reconceptualized† (1991: 608). However, we emphasize the socioeconomic approach in this paper because of its utility for informing statistical practice essential to the quantitative empirical study of urbanization. Why Do We Need To Know What Is Rural In Postindustrial Society? At the most basic level, urbanization cannot be understood without also examining the nature of rurality. Perhaps it is axiomatic, but urbanization cannot proceed in postindustrial society unless rural people and communities persist and are at risk of â€Å"becoming urban. While there is copious evidence that rural-urban differences have diminished during the latter half of the 20th century, important differences have been shown to persist structuring the lives people live and the opportunities available to them (Brown and Lee, 1999; Fuguitt, et al. , 1989). In addition, what we believe about rural people and communities sets the agenda for public policy. The American public, for example, holds a strong pro-rural and/or antiurban bias that provides continuing support for agricultural and rural programs (Kellogg Foundation, 2002; RUPRI, 1995; Willits, et al. 1990), and quite possibly promotes population deconcentration (Brown, et al. , 1997). However, research has demonstrated that this pro-rural bias is based on nostalgic positive images of rural places, and a misunderstanding of the social and economic realities of rural life (Willits, et al. , 1990). What people value in rural communities is often formed â€Å"at a distance,† through literature, art and music, not through actual experience. As John Logan (1996: 26) has observed, â€Å"A 3 large share of what we value is the mythology and symbolism of rural places, rather than their reality. Accordingly, more reliable research-based information about the social and economic organization of rural areas, their role in national society, polity and economy, and their relative share of a nation’s population and economic activity will provide a stronger bas is for public policy. Bringing beliefs about rural areas into closer connection with empirical reality will improve the fit between rural problems and opportunities, public priorities, and the targeting of public investments. HOW CAN THE NATURE OF POSTINDUSTRIAL RURALITY BE DETERMINED? The Conventional Approach: Rural-urban classification in most national statistical systems typically involves two mutually exclusive categories. In most highly developed societies, (North America, Western Europe, Oceania, and Japan) the rural-urban delineation is based solely on population size and/or density (United Nations, 1999). It is not that government statisticians don’t understand that rurality is a variable not a discrete dichotomy, that the rural-urban distinction is somewhat arbitrary regardless of the population size or density threshold chosen, or that neither the rural nor the urban category is homogeneous. However, given their responsibilities for monitoring basic aspects of social organization and social change, and for providing data tabulations to the public, to businesses, and to other government agencies, the elemental need is to develop a geographic schema that makes intuitive sense, and where between category variability exceeds internal differentiation. It has not been realistic to expect statistical agencies to adopt a complex multidimensional delineation of rurality given the realities and politics of statistical practice in which budget constraints, and competition between stake holder groups determine which items are included on censuses and other large scale public surveys, and which variables are routinely included in tabulations and data products. However, the development of GIS techniques, and new advances in small area data collection and availability suggest that more flexibility and variability in geo-coding may be possible in the future. Hence, while we do not necessarily expect statistical agencies to adopt our multidimensional approach, we believe that it raises important questions about conventional methodologies for assessing the level and pace of urbanization in highly developed nations. 4 OMB’s New Core Based System: A Step In The Right Direction: The public availability of summary tape files from censuses and other nationwide surveys, provides significant opportunities for inquiry by university-based and government scientists into the extent and nature of rurality in postindustrial societies. In effect, analysts can design their own residential categorization schemes to examine various aspects of settlement structure and change. And, innovative research experimenting with alternative categorization systems can eventually contribute to changes in official statistical practice. For example, 25 years of research by social scientists in the USDA’s Economic Research Service (ERS) and in academia is ar guably responsible for persuading the U. S. Office of Management and Budget (OMB) that an undifferentiated nonmetropolitan category is not defensible (Duncan and Reiss, 1956; Butler and Beale, 1994). As early as 1975, ERS was recommending that the nonmetropolitan category be disaggregated according to the degree of urbanization. In a major publication released in that year, Hines, Brown and Zimmer showed that more populous nonmetropolitan counties, especially those adjacent to metropolitan areas, were more similar to metropolitan areas than to their nonmetropolitan counterparts. OMB has now modified its official geo-coding scheme to recognize diversity within nonmetropolitan America. OMB has instituted a â€Å"core based statistical area classification system† that recognizes that both metropolitan and nonmetropolitan territory can be integrated with a population center. The new CBSA classification system establishes a micropolitan category as a means of distinguishing between nonmetropolitan areas that are integrated with centers of 10,000 to 49,999 population, and nonmetropolitan territory that is not integrated with any particular population center of 10,000 or more inhabitants (OMB, 2000). 2 Metropolitan counties contain 79 percent of the U. S. opulation and 21 percent of its land area in the new classification scheme while the 1 In the United States and some other postindustrial countries, two residential categorizations are used: urban vs. rural and metropolitan vs. nonmetropolitan. Some writers use these concepts interchangeably, but even though their respective shares of the nation’s total population have tracked quite closely during recent decades, they are different concepts. What is similar between them, however, is that rural and nonmetropolitan are both residuals that are left over once urban settlement is accounted for. Hence, the rural population includes all residents of places of less than 2,500 and persons who live outside of urbanized areas while the nonmetropolitan population includes all persons who live outside of metropolitan counties (counties containing or integrated with a place of 50,000 persons). 2 Social scientists have also objected to the use of counties as building blocks for the nation’s metropolitan geography, but the new OMB standards have retained counties in the new classification system (Morrill, Cromartie and Hart, 1999). 5 ercentages are exactly reversed for nonmetropolitan territory. The nonmetropolitan population is almost evenly split between micropolitan and noncore based areas, although the former category contains 582 counties while the latter has 1668. The data in tables 1-3 show substantial diversity between micropolitan and noncore based areas, and demonstrate the importance of distinguishing between these two types of counties. To begin with, the average mi cropolitan county has 45,875 persons compared with only 15,634 persons in the average noncore based area. The data in Table 1 also show that micropolitan counties have 43 persons per square mile while only 12 persons live on each square mile of noncore based territory. [Table 1 here] Table 2 compares social and economic characteristics of persons living in various types of U. S. counties. In each instance these data show regular patterns of decline as one moves from the largest metropolitan counties to noncore based counties. For example, almost half of all metropolitan persons have attended college compared about one third of nonmetropolitan residents, but only 31 percent of noncore based adults have been to college compared with 37 percent of persons living in micropolitan counties. Metropolitan workers are more dependent on jobs in service industries while their nonmetropolitan counterparts depend more heavily on farming and manufacturing, although these differences are not strikingly large. Within the nonmetropolitan category, however, dependence on farming is over twice as high in noncore based counties compared with micropolitan areas, and small but consistently smaller percentages of noncore based employees work in manufacturing, retail and services jobs. Similarly, professional, technical managerial and administrative occupations comprise a much larger share of metropolitan than nonmetropolitan jobs, and a larger share in micropolitan than in noncore based counties. Data on earnings per job (displayed in the bottom panel of Table 2) show that noncore based workers earn less than their micropolitan counterparts in all industrial categories, and their earnings are consistently the lowest of any county type in the U. S. [Table 2 here] We have also examined whether micropolitan areas are more â€Å"metropolitan† than noncore based counties with respect to the presence of various services and facilities typically associated with metropolitan status (Beale, 1984). We conducted a mail survey 6 f the heads of county government in a 10 percent random sample of noncore based areas, and in 20 percent of micropolitan and small metropolitan areas. We have only received about 40 percent of the questionnaires from the county executives at this time, so the data in Table 3 are provisional. 3 However, these preliminary results reveal that central counties of small metropolitan areas are clearly differentiated from both nonmetropolitan categories. In all t welve instances the presence of these â€Å"metropolitan functions† is most prevalent in small metropolitan counties, and least available in noncore based areas. Micropolitan areas, however, appear to be more similar to small metropolitan areas than to noncore based counties. Hence, OMB’s new system seems to be a step in the right direction from the undifferentiated nonmetropolitan residential. It does a good job of distinguishing between metropolitan and nonmetropolitan areas, and between micropolitan and noncore based areas outside of the metropolitan category. [Table 3 here] While we applaud the OMB’s new classification system as a step toward recognizing rural diversity, we believe that it is just that, one step. We recommend that social science research further examine the multidimensional nature of rurality in order to enhance understanding of the extent of urban and rural settlement and urbanization in postindustrial societies, and to guide future modifications of official statistical geography. A MULTIDIMENSIONAL APPROACH TO CONCEPTUALIZING RURALITY IN POSTINDUSTRIAL SOCIETIES As mentioned earlier, our multidimensional approach elaborates and extends earlier work by Paul Cloke (1977; 1986). The basic notion is that while urban and rural have intrinsic meaning, both concepts derive much of their analytical power when compared with the other. Low population density, for example, has important meaning in and of itself, but its meaning is further clarified when low rural density is compared with the high ratio of persons to space found in urban regions. 4 Cloke’s objective was to develop a 3 We are now involved in the refusal conversion process and hope to obtain at least a 60 percent response rate. Moreover, attitudes about urban and rural areas are formed on the basis of the attributes people believe characterize such areas, but these attitudes also reflect people’s opinions of how rural and urban areas differ 4 7 quantitative statement of rurality that could be used as a basis for comparative studies among rural areas, and between them and urban areas. He used principal components analysis to identify nine variables associated with rural-urban location. Principal components loading scores were then used as weighting criteria to form an index of rurality. The resulting scores were arrayed in quartiles ranging from extreme rural to extreme non-rural, and each of England’s and Wales’ administrative districts was assigned to one of these four categories. In 1986, Cloke replicated his 1971 index. His second study showed that while most districts were classified in the same rural-urban category in both 1971 and 1981, some districts changed categories over the decade, and the nature of rurality itself was marginally transformed over time. He found that the variables differentiating rural from urban areas in 1981 were somewhat different than those used in the initial analysis. In particular, population decline and net out migration were important rural attributes in 1971, during a period of population concentration, but not in the 1981 analysis after the relative rates of rural-urban population change and net migration had reversed in favor of the periphery. The 1981 revision included 8 variables. Positive variable loadings on five of the eight factors indicated that they corresponded to urban characteristics (high level of housing occupancy, high percentage of workers outcommuting, high percentage of women in childbearing ages, high level of household amenities, and high population density) while negative loadings on the remaining three variables corresponded to rural characteristics (high involvement in extractive industries, disproportionate number of older persons, and distance from an urban area of 50,000 population). It is important to point out at this juncture that neither Cloke nor we are geographic determinists, e. g. , we do not contend that the type of environment people live in has an independent causal effect on their attitudes and behavior. On the other hand, we believe that spatial locality is more than simply a setting in which social and economic relationships occur. Our position is that a person’s place of residence in a nation’s settlement system can shape social and economic outcomes, and can have a profound impact on life chances (Brown and Lee, 1999). While a growing number of social from each other. Accordingly, the public’s overall positive attitude toward rural people and areas is a combination of â€Å"pro-rural† and â€Å"anti-urban† attitudes. 8 scientists agree that space should be incorporated into social theory and research, there is little agreement on the manner in which space enters into social behavior. The debate hinges on the question of whether spatial arrangements are an elemental cause of social behavior, or whether space acts in a more contingent manner. Our position is consistent with the latter view; that space has an important but contingent causative role in social relations. Hence, we see value in distinguishing rural from urban areas because we contend that rural-urban variations in socioeconomic status, for example, can only be understood by taking into account how contingent characteristics of rural and urban places modify the access to opportunities. In other words, we are saying that local social structure contextualizes social and economic behavior. We do not question the existence of fundamental social relationships, but we observe that these relationships are modified by spatial variability in social and economic contexts. Linking back to the status attainment example, education is positively related to income in all locations, but the strength of this relationship varies across local labor markets depending on their industrial and occupational structures. Education matters everywhere, but returns to education are higher in some spatial contexts than in others depending on the availability of well paying jobs and on the nature of the stratification system (Duncan, 1999). Dimensions of Rurality in the United States at the Turn of the Century: Cloke’s approach to defining rurality was largely inductive. His choice of variables was not shaped by a clearly defined theoretical framework for distinguishing rural from urban, although they were suggested by the literature as being important aspects of the sociospatial environment. Neither do we claim that our approach emanates from a wellcrafted theory of rurality, but we do start with a clear premise about four distinct dimensions that comprise rural environments in postindustrial societies. We then choose indicators for each domain that have been shown in the research literature to vary across rural-urban space. The concept of rurality we are proposing involves ecological, economic, institutional, and sociocultural dimensions. In this section of the paper we discuss each of these four dimensions in turn, and propose a set of indicators that could be used to empirically develop a composite measure of rurality. We follow Willits and Bealer (1967) in observing that a composite definition of rurality involves both the attributes of rural areas themselves, and the attributes of persons residing in such areas. Figure 1 shows 9 the four dimensions of rurality, indicators of each dimension, and the contrasting rural vs. rban situation for each indicator. Our approach indicates the attributes that define rurality, and it does so in a comparative framework vis a vis urbanity. [Figure 1 here] The Ecological Dimension: Population size, population density, spatial situation within a settlement system and natural resource endowments are included in this dimension. As indicated earlier, conventional statis tical practice typically emphasizes this approach. Urban vs. rural delineations are usually defined by a size and/or a density threshold, while metropolitan vs. onmetropolitan delineations use size and density criteria to identify central cities and measures of geographic access such as physical distance or commuting to signify the interdependence of peripheral areas. Hope Tisdale’s (1942) influential article provides one of the clearest theoretical statements for the size/density delineation, while central place theory is the primary theoretical basis for considering geographic location vis-a-vis other places in a settlement system (Berry, 1967). The ecological dimension also includes a consideration of the natural environment. As shown in Table 1, 79 percent of land in the United States is found outside of officially recognized metropolitan areas, and 61 percent is located in noncore based areas. While this tells volumes about density, it also indicates that most of America’s natural resources are located in its rural territory. Energy, minerals, land for agricultural production, water, and habitat for wild life are all found disproportionately in the rural sector, and this is an important aspect of the nation’s rurality during the postindustrial era. The Economic Dimension: This dimension concerns the organization of economic activity in local economies. It focuses on what people do for a living, the size and composition of local economies, and the linkages between local economic activities and national and global capital. Until the mid 20th century, rural and agriculture while not synonymous were very closely related, and definitions of rural were heavily influenced by measures of dependence on agriculture and other extractive industries. Rural economies were small and undifferentiated both in terms of establishments and workers, and localities had a relatively high degree of economic autonomy. 10 Many people continue to view rural areas through this archaic lens, even though local economies have been fundamentally restructured during the past 50 years. Direct dependence on agriculture, forestry, mining and fisheries has declined to less than one in ten nonmetropolitan workers although extractive industries continue to dominate economic activity in particular regions of the U. S. (Cook and Mizer, 1994). There is no denying that economic activities in rural and urban America have become much more similar since World War II. Not only has dependence on extractive industries declined throughout the country, but so has dependence on manufacturing, and most economic growth is now accounted for by services. However, the jobs available in rural labor markets continue to be significantly different than urban jobs. Rural manufacturing is more likely to be nondurable than urban manufacturing, and well paying producer services jobs are seldom available in rural economies. Moreover, research shows that full time rural workers earn less than urban workers regardless of their industry of employment, and that rural employment is significantly more likely to be part time and/or seasonal (Gale and McGranahan, 2001). While these rural-urban differences in employment do not adhere to the traditional farm-nonfarm contours, they show that opportunities available in rural labor markets are clearly inferior to those available in urban America, and that rural and urban areas can be differentiated with respect to how people make a living. Rural economies have traditionally been smaller than urban economies in terms of number of workers, the number and size of establishments, and the gross value of products or services sold. Of the three indicators of rural economic activity, this one has changed the least over time even though the decentralization of urban based branch plants has brought some large employers to particular rural areas. Moreover, rural economies have been much more dependent on one or a few types of economic activity than urban economies, and this too remains an important rural-urban difference. The â€Å"protection of distance† enjoyed (or suffered) by rural economies has clearly diminished in recent decades. Technological changes including all weather roads, the interstate highway system, virtually universal telephone service (now including cell phones), and the internet have greatly reduced rural isolation. This is not to deny that some important inequalities in transportation and communication infrastructure persist 11 between rural and urban areas, but for the most part the effect of physical distance has been substantially leveled by technological advances. Institutional changes, especially the increased mobility of capital, have further diminished rural economic independence. The deregulation of banking means that capital now flows easily to and from metro bank centers and the rural periphery. This has both positive and negative implications for particular rural communities, but the clear result is that rural economies are increasingly integrated within national and global structures. With this change comes a resulting decline of local autonomy and increased dependence on extra-local firms and organizations. This makes rural areas at the same time more attractive sites for certain types of external investment, and more likely to lose traditional employers because of financial decisions made elsewhere. There is little room for sentiment in the globalized economy, including sentiment for rural communities as valued â€Å"home places. † When the bottom line demands it, capital flows across national borders to production sites with low costs and few regulations, locating and relocating according to the demands of the market. The Institutional Dimension: Communities are institutionalized solutions to the problems of everyday life. Accordingly, some social scientists view communities as configurations of institutional spheres including education, religion, governance, the economy, etc. (Rubin, 1969). While we do not necessarily subscribe to this functionalist view of community organization, there is no denying that institutions are a critical aspect of local social structure, and that human beings would have little use for communities if they did not serve recurring needs. Both urban and rural areas have formal institutional sectors. Most places have some form of politics and local governance, organized religion, education, and voluntary and service organizations. Moreover, as discussed in the preceding section, sustenance and economic activity are important aspects of locality. Rural and urban areas are not so much differentiated by the presence or absence of particular types of institutions as by their diversity and capacity. For example, schools, newspapers and churches, are widespread, but most rural communities offer a narrower range of choices as to where one’s children may be educated, where to worship, and/or the media from which one obtains local news. School consolidation in rural America has resulted in fewer and larger schools. Students are often bussed long distances to school. 12 Similarly, while churches are present in most rural communities, the range of denominations and congregations is narrow. Clubs, service organizations, and voluntary associations are also an important part of rural community life, but the choice of organizations to join is constrained in comparison to the organizational choices available in urban environments. Rural institutions also tend to have more limited capacity than their urban counterparts. Rural governments, for example, are often constrained by part time leadership, insufficient fiscal resources, ineffective organizational structures, limited access to technical information and expertise, and limited ability to assess changing community needs (Kraybill and Lobao, 2001; Cigler, 1993). The Sociocultural Dimension: Moral traditionalism is one of the most consistent themes subsumed under the term â€Å"rural culture† (Willits and Bealer, 1967). Rural persons are often considered to be more conservative than their urban counterparts, and data from national surveys indicate this to be true in the United States. Calvin Beale (1995) has shown that 49 percent of rural respondents to a 1993 National Opinion Research Center (NORC) national survey regard themselves as religious fundamentalists compared with 33 percent of urban respondents. Similarly, a much lower percentage of rural respondents believe that abortion should be available for any reason (26 percent vs. 44 percent), and a much higher percentage of rural persons believe that homosexuality is immoral (84 percent vs. 2 percent). Beale also observed that rural voters have been more likely to support conservative candidates in recent elections even though rural persons are slightly more likely than urban persons to describe themselves as democrats. A related idea is that rural conservatism is often associated with the homogeneity of the rural population. Wirth (1938) and ot hers argued that increased population diversity was one of the dominant effects of urbanization, and one of the reasons why informal social control was likely to break down in cities. Ironically, Fisher (1975) and other critics of Wirth, argued that ethnic diversity rather than contributing to a weakening of the social order was a main reason why the strength of social relations did not diminish in cities, and why community was not â€Å"eclipsed† in urban environments. While the association between ethnic and other aspects of population diversity and social and political attitudes is still an open question, research clearly indicates that rural populations in the U. S. , while 13 increasingly diverse, remain significantly more homogeneous than urban populations (Fuguitt, et al. 1989). In addition, the rural population’s racial and ethnic diversity is not spread evenly across the landscape, but tends to concentrate in particular regions and locales (Cromartie, 1999). Hence, even though about one out of ten rural Americans is African American, few rural communities are 10 percent Black. Rather, Blacks tend either to comprise the majority or large mino rity of a rural population or an insignificant percentage. The same tends to be true with respect to other racial and/or ethnic populations. Much has been written to suggest that primary social interaction is more prevalent and more intense in rural areas, and that rural areas have a higher level of informal social control than is true in urban areas. However, these contentions, if ever true, are not supported by contemporary empirical evidence. Copious research has shown that urban persons are involved in regular and intense interaction with family, friends and neighbors, and that community has not been eclipsed in urban America (Hummon, 1990; Fischer, 1975). Moreover, research by Sampson (1999), and others has shown that social networks are quite effective in regulating social behavior in urban locales. Accordingly, primary social interaction and effective social control do not differentiate rural and urban areas in contemporary American society, and are not components of the sociocultural dimension of rurality. CONCLUSIONS How urbanized are postindustrial societies? How rapidly is the remaining rural population being incorporated within the urban category? How do rural people and rural areas contribute to and/or detract from the social and economic well being of highly developed nations? We contend that answering these questions accurately is contingent on the availability of theoretically informed definitions of rural and urban areas. Virtually every developed nation uses population size and density as the basis for its differentiation of urban and rural areas. Areas obtain urban status by reaching some threshold of population size and/or density, and commuting or some similar measure of routine social and/or economic interaction is used to determine whether peripheral areas are integrated with, and hence part of large/dense urban agglomerations. Rural areas are simply the residual—areas that fail to satisfy the urban threshold or lack routine interaction with core 14 areas. We join with many previous scholars in arguing that this approach is blind to the complex multidimensional nature of postindustrial rurality. We believe that the residual approach is inadequate for differentiating rural from urban populations, and for examining social, economic, political, ecological and other forms of diversity within the rural category itself. We have recommended a multidimensional framework for considering the nature of rurality in postindustrial society. Our approach includes conventional demographic measures, and adds information on the natural environment, economic structures and activities, the diversity and capacity of institutions, and a sociocultural domain. Our case is the United States but we believe that the situation we describe in the U. S. is similar to that in most other postindustrial societies. Our paper rejects the notion that rurality is simply a residual that is leftover once urban areas have been identified. The rural as residual approach clearly identifies the extremes or urbanity and rurality (Paris, France vs. Paris, Texas, for example), but it offers no guidance for examining settlements that fall in the intermediate zone between these extremes. We believe that the multidimensional approach to conceptualizing rurality is helpful not only for distinguishing urban from rural but also for understanding the variability of social and economic organization that occurs within both categories. As we have shown, the OMB’s new core-based statistical areas systems is a step toward recognizing important aspects of rural diversity and of focusing attention on the zone between what is clearly urban and clearly rural. We acknowledge that there is a venerable tradition in social science of examining the correlates of city size (Duncan, 1951; Duncan and Reiss, 1956), and that it is possible that rural-urban variability in ecological, economic, institutional and sociocultural attributes may simply be a reflection of inter area differences in population size. If this is the case then the conventional practice of using population size to define urbanity may be sufficient for delineating urban from rural. In contrast, if the other dimensions of social and economic activity are only weakly associated with population size then conventional statistical practice may be producing misleading information regarding urbanization and the conditions of life in rural and urban communities. This important question merits continued examination in future research. 15 Changes in a nation’s urban-rural balance have significance that extends beyond purely academic curiosity. Understanding how variability in spatial context affects opportunity structures and the quality of life contributes to producing flexible public programs that are sensitive to local needs. Misinformation about the social, economic and institutional organization of rural and/or urban areas, and about the size and composition of a nation’s population living and working in rural and urban places will result in misinformed policies. For example, if policy makers believe that most rural persons are farmers, agricultural policies will be seen as a reasonable response to rural poverty and income insecurity. But, of course, agricultural policies will not have much of an effect on rural poverty because most rural persons in postindustrial societies do not depend on farming for their livelihoods (Gibbs, 2001). Or, if research indicates that the size of a nation’s rural population has held constant over time, as is the case in the United States where about 55-60 million persons has been classified as rural since 1950, then significant public investments for rural development will be legitimized (at least from an equity perspective). But, if the measurement of rurality is too permissive, and the population that is genuinely rural has actually declined, then public resources may be targeted to the wrong populations. We realize that the multidimensional perspective we are promoting could not be easily or cheaply built into a national statistical system. But, regardless of its practicality our framework raises important questions about the sufficiency of the size/density conventions used throughout the developed world, and consequently about the state of knowledge on urbanization in postindustrial societies. Moreover, our contention that rurality should not be treated as an undifferentiated residual complements the social representational approach in which rurality is defined by how people imagine community life in everyday discourse. Both approaches focus attention on the complexity of contemporary rural life and its continuing distinctiveness in comparison with urban areas. 16 REFERENCES Beale, C. 1995. â€Å"Non Economic Value of Rural America. † Paper presented at the USDA experts’ conference on the value of rural America. † Washington, DC: USDA-ERS. ______. 1984. â€Å"Poughkeepsie’s Complaint or Defining Metropolitan Areas. † American Demographics 6(1): 28-31; 46-48. Berry, B. 1967. Geography of Market Centers and Retail Distribution. Englewood Cliffs, NJ: Prentice Hall. Brown, D and M. Lee. 1999. Persisting Inequality Between Metropolitan and Nonmetropolitan America: Implications for Theory and Policy. † Pp. 151-167 in P. Moen, D. Demster-McClain and H. 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American Journal of Sociology 44(1): 129. 19 Figure 1: A Multidimensional Framework of Rurality in Postindustrial Society Indicators Rural Areas or Populations Urban Areas or Populations Are More Likely to Be: Are More Likely to Be: Dimensions of Rurality Ecological Dimension Population Size Population Density Situation in Settlement System Natural Environ ment Economic Dimension Dependence on Industrial Activities Size of Local Economy Diversity of Economic Activity Autonomy of Local Economy Institutional Dimension Local Choice Public Sector Capacity Sociocultural Dimension Beliefs/Values Population Diversity Small Low/Scattered Peripheral Rich in Natural Resources Large High/Concentrated Central Lacking Natural Resources Extractive Nondurable Manufacturing Consumer Services Small Workforce Small Establishments Undiversified Low/Dependent Producer Services Professional Services Durable Manufacturing Large Workforce Large Establishments Diversified High Narrow/Constrained Limited/Modest Wide High Conservative Homogeneous Progressive Heterogeneous 20 Table 1: Population, Land Area, Density and Percent Rural by CBSA Category, 19901 CBSA Category U. S. Metro Large Small Nonmetro Micro Non-CBSA 1 No. Counties 3,141 891 606 285 2,250 582 1,668 Population 1,000s Percent 248,709 195,930 171,606 24,323 52,780 26,699 26,081 100 79 69 10 21 11 10 Land Area (square miles) 1,000s Percent 3,536 737 488 249 2,799 625 2,174 100 21 14 7 79 18 61 Population Per Sq. Mile 70 266 351 98 19 43 12 See OMB (2000) for discussion of procedures used to delineate CBSA county types. Source: 1990 U. S. Census of Population 21 Table 2: Comparative Profile of Metro, Micro and Noncore Based Counties, U. S. , 19901 Metropolitan Large Small Nonmetropolitan Micro Noncore Characteristic Educational Attainment Pct. Less Than High School Pct. High School Pct. College Total Total 23 29 48 23 28 49 25 32 43 31 35 34 29 34 37 34 36 31 Industry of Employment (selected) Pct. Farm Pct. Manufacture Pct. Retail Pct. Services 1 13 16 29 1 13 16 30 3 15 18 25 8 18 16 21 5 18 17 22 11 17 15 19 Occupation of Employment (selected) Pct. Manager, Professional Pct. Tech. , Sales, Admin. Pct. Labor2 Earnings Per Job3 All Jobs (000) Manufacture (000) Retail (000) Services (000) 1 2 28 33 24 29 34 24 24 30 28 20 26 34 21 27 33 18 24 36 27 36 15 24 27 37 15 25 0 27 12 16 20 25 12 15 20 27 12 16 18 23 11 14 See OMB (2000) for rules used to identify county types. Skilled and unskilled 3 Nonfarm jobs Source: 1990 U. S. Census of Population 22 Table 3: Presence of Services and Facilities by County Type, 20001 Percent Provided in County Micro 29 71 62 58 91 89 41 64 38 100 45 Service or Facility Scheduled Passenger Air Service Scheduled Inter County Bus Service Local Bus Servic e Museum2 Daily Newspaper National or Regional Hotel Franchise Four Year College Library with Multiple Branches Commercial Television Station3 General Hospital4 N 1 Small Metro 50 91 95 77 95 100 82 64 68 100 22 Noncore Based 11 31 29 23 18 44 11 34 9 74 71 Ten percent sample of noncore based counties; 20% samples of small metro and micro counties. Current response rate = small metro: 41%; micro: 75%; noncore: 42%. Art, science or natural history with focus beyond local county. With local news and advertising. With at least two of four of the following services: emergency room, physical therapy, cardiac care or MRI. 2 3 4 23